A few months ago, we unveiled the Battle.net account, our new way for players to log in to World of Warcraft and future Blizzard games, sign up for upcoming beta tests, shop the online Blizzard Store, and more with just one username and password. This was just the first step in the rollout of the brand-new Battle.net; in the future, players will be able to use Battle.net to participate in cross-realm chat in World of Warcraft, create real-life friends lists, communicate across different games, and a whole lot more.

In preparation for the launch of these new features, on November 11, 2009, all current World of Warcraft players will be required to merge their World of Warcraft accounts with a Battle.net account in order to log in to the game. As our way to say “thanks” for taking a moment to go through the process, existing World of Warcraft accounts that upgrade to Battle.net (including those that have already switched over) will receive a brand-new penguin in-game pet. Starting on November 11, all World of Warcraft players will need to log in to the game using a Battle.net username and password, and anyone who wishes to create a new World of Warcraft account will need to start with a Battle.net account.

Creating a Battle.net account is simple and free. To merge your existing account with a Battle.net account, visit http://us.battle.net . For more info, check out the Battle.net site or read the FAQ: http://us.battle.net/faq/index.html

Account conversion: http://us.battle.net
FAQ: http://us.battle.net/faq/index.html

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Q u o t e:
I hope you will send an e-mail to everyone of your customers because not everyone read the forums and many of them might get screwed up on November 11, 2009.

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Information has been posted about this conversion process on the forums, the in-game message of the day, as well as the breaking news so far and it will be there for the next 30 days. We will continue to focus on making this information as public as possible to avoid any confusion.

Just based on this thread, I'm guessing word-of-mouth will help it spread quickly too.

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Q u o t e:

What about people whom do not have they keys for wow tbc and wotlk ? how do we merge with bnet?

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It works the same way, it isn't specific to Wrath of the Lich King accounts.

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Q u o t e:
Also what if you changed your email and forgot the password to the email that your wow account is linked to ? Are we just screwed?

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You can try going to your Account Management page to use the tools there to recover the password or visit our Billing and Account Services page for more information: http://us.blizzard.com/support/index.xml?locale=en_US&gameId=11&rootCategoryId=2317

The in-game penguin pet is now available. If you have already converted your account, when you log in you should receive a special something in the mail. If you are already logged in you will have to log out and log back in to get the pet.