For our ongoing coverage of World of Warcraft: Cataclysm, we recently sat down with game designers Dave Kosak and Roman Marotte to ask them about the work they've done on the Southern Barrens, a once-familiar place drastically altered by Deathwing's return and the continuing struggle between the Horde and the Alliance.

Link: http://www.worldofwarcraft.com/cataclysm/features/southernbarrens.html

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Q u o t e:
Given that it is a clash of the main factions, Is the idea that even if you are not on a PvP server that the quests here will keep you flagged much of the time? Or does serve to introduce non-PvPers to the lore behind the faction conflict that they might otherwise avoid?

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It's more to introduce players to the growing faction conflict in the wake of the cataclysm. We don't expect players on PvE realms to be forced into PvP in order to take part in the Southern Barrens narrative while questing.